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Swedish tourists’ perceptions, satisfactions and behavioral intentions toward Thailand Destination. A study based on the post-purchase stage
Mälardalen University, School of Business, Society and Engineering.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

To explore the destination images of Thailand as a tourist destination from the point of view of Swedish Generation X tourists in Västerås by examining their satisfaction/dissatisfaction and behavioral intentions after traveling to Thailand. To test the theoretical DI formation and interrelationships of those components.

A qualitative research approach with in-depth interviews to collect empirical date derived from respondents’ first-hand experiences. Destination Image Theory was used as a background and Content Analysis Approach was used to analyze data. 

Thailand was perceived positive and negative by Swedish generation X tourists in Västerås. They were satisfied with their stay at Thailand. After traveling to Thailand, most of them would like to revisit Thailand, but few of them want to travel to new destination. All of them are willing to tell friends or relatives about their experiences in Thailand. 

Place, publisher, year, edition, pages
2014. , 69 p.
Keyword [en]
destination image, tourist satisfaction, tourist behavioral intention, Thailand tourism
National Category
Social Sciences
URN: urn:nbn:se:mdh:diva-25305OAI: diva2:726858
Subject / course
Business Administration
Available from: 2014-07-04 Created: 2014-06-18 Last updated: 2014-07-04Bibliographically approved

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Vinh Hoang 2014 final version after final seminar_All revised(938 kB)358 downloads
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