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"Alla känner alla": En studie om musikbolags relation till media
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:

  • What characterizes the large music labels relationship with media?

For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.

In the final chapter we answer our research question and thus present our conclusions. By analyzing our empirical data along with theoretical framework we have identified twenty factors that characterize major record labels relationship with media. These features are: adaptation, trust, informality, regularity, participation, common interests, knowledge, respect, friendly distance, professional closeness, good will, networks, habitual behaviour, commitment, passion and exchange. Furthermore, the analysis of how the artist’s brand is being considered in the relationship between music labels and media has brought an understanding of the importance of brands to stand out in a noise society and how important the employee engagement is for the process.

Place, publisher, year, edition, pages
2014. , 69 p.
Keyword [sv]
Relationer, Nätverk, Varumärken, Musikbranschen, Musikbolag, Media, Marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-35350OAI: oai:DiVA.org:lnu-35350DiVA: diva2:726793
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Presentation
(Swedish)
Supervisors
Examiners
Available from: 2014-06-24 Created: 2014-06-18 Last updated: 2014-06-24Bibliographically approved

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"Alla känner alla": En studie om musikbolags relation till media(1037 kB)423 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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