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Politisk konsumtion som påverkansform: Sex unga vuxnas motiv för och emot politisk konsumtion
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
2014 (Swedish)Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesisAlternative title
Political consumption as a tool for influence : Six youths and their motives for and against political consumption (English)
Abstract [en]

Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay’s participants’ manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?  

In order to answer the essay’s purpose and questions, two focus group interviews have been made. In these interviews, the participants explain how they express their political consumption and their own motives for and against it. Furthermore, the participants where then given the opportunity to discuss the motives from a broader, more common perspective and a society-based perspective in order to broaden their own view.

The results show that the participants expressed themselves through boycotting, boycotting and donations. They discovered a couple of different motives for and against political consumption. Among other things, the participants considered political consumption as a good complement to traditional politicians who wants to contact enterprises, whom today have more authority than before. Furthermore, they considered that many motives are based on egoistic thoughts or guilt and shame, as in that the participants’ own lifestyle is so much better than other people that they would feel guilt and shame if they did not express themselves. The biggest motive against political consumption was money and that the results of their political actions do not affect anything worthwhile.

The analysis is based on Sociology, using two sociological theories by Giddens and Beck. The analysis show that the participants’ motives relates to the creation of one’s own identity rather than fear of social development. The motives coincide with other research done about political activity, but differ significantly in one subject, namely how big of a factor their political consumption is. Even though they all express political consumption, they rarely felt that their actions affected the political situation.  With that in mind, one can interpret that the creation of one’s own identity weighs more than the political action. 

Place, publisher, year, edition, pages
2014. , 38 p.
Keyword [sv]
Politisk konsumtion, bojkott, buycott, skolan, sociologi.
National Category
Social Sciences
URN: urn:nbn:se:kau:diva-32591OAI: diva2:726154
Subject / course
Social and Political Studies
Educational program
Secondary Education Programme: Upper-Secondary School: Social Science (330 ECTS credits)
Available from: 2014-10-13 Created: 2014-06-17 Last updated: 2014-10-13Bibliographically approved

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