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Att kommersialisera och sälja en plats: en analys av resereklam, representationer och geografiska föreställningar
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial. The study was conducted by analysing images used for marketing tourist destinations located outside Europe, with a focus on photographs portraying people. The pictures included in this study were found in five travel catalogues for the Swedish market. The sample was narrowed down and reduced to three pictures, which were analysed by using a semiotic image analysis. The study aim to answer the following questions: When marketing a tourist destination how are people in the tourism advertising being presented? In what way can the images that are being used for tourism advertising generate stereotypes about places/people?

The study indicates that, according to the included sample, the people portrayed in tourism advertising are being presented in a stereotypical manner. 

Place, publisher, year, edition, pages
2014. , 36 p.
Keyword [en]
representations, tourism advertising, tourist destination marketing, semiotic image analysis, geographical imaginations
Keyword [sv]
representationer, resereklam, destinationsmarknadsföring, semiotisk bildanalys, geografiska föreställningar
National Category
Human Geography
URN: urn:nbn:se:umu:diva-90135OAI: diva2:726077
Educational program
Tourism Programme
Available from: 2014-06-18 Created: 2014-06-17 Last updated: 2014-06-26Bibliographically approved

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