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Musik-En starkare kundupplevelse
Karlstad University, Faculty of Economic Sciences, Communication and IT.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Music- A source for a stronger customer experience (English)
Abstract [sv]

Musikens tempo kan som en del av servicescape påverka individen i samband med styrketräning på gym. Den kan bidra till hur en konsument känner under sin vistelse hos ett tjänsteföretag, vilket tar sig i uttryck genom ett närmande- eller undvikande beteende hos konsumenten gentemot tjänsteföretaget. Syftet med detta arbete var att undersöka hur musikens tempo påverkar individens upplevelse i samband med styrketräning på gym, något som påverkar hur motiverad individen är att återvända till gymmet.  

Abstract [en]

As a part of servicescape music tempo can influence individuals during weight training at the gym.  The tempo of music can affect the customer emotionally and contribute to their service experience.  The customer’s internal response to the servicescape will consequently influence their outward behaviour towards the company. The behaviour can be classified into two dimensions, either an approach or avoidance behaviour. The purpose of this study was to examine how music tempo influences the individual during weight training at the gym and affect the external behaviour towards the company. 

Place, publisher, year, edition, pages
2014. , 73 p.
Keyword [sv]
Music; PAD
National Category
Business Administration
URN: urn:nbn:se:kau:diva-32582OAI: diva2:726073
Subject / course
Business Administration
Educational program
Business Administration and Economics, 180 hp
Available from: 2014-06-18 Created: 2014-06-17 Last updated: 2014-06-18Bibliographically approved

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