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CSR-kommunikation ur ett konsumentperspektiv: En kvalitativ studie om kommunikation av CSR inom fast fashion - industrin, når kommunikationen fram till konsumenterna?
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014.
Keyword [en]
CSR, fast fashion, communication, consumer behavior, awareness
Keyword [sv]
CSR, fast fashion, kommunikation, konsumentbeteende, medvetenhet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-25266OAI: oai:DiVA.org:mdh-25266DiVA: diva2:725677
Available from: 2014-07-04 Created: 2014-06-16 Last updated: 2014-07-04Bibliographically approved

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CSR-kommunikation ur ett konsumentperspektiv(578 kB)404 downloads
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File name FULLTEXT01.pdfFile size 578 kBChecksum SHA-512
07a4ad4c99dab4fb8e00d72816594d52e0106a7a26ebe598438bfa1d24b3075fdba6f8b17e6ea1f6c6a43527ff65c867a2e73125fd8be067814fb923c1f2bed3
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • nn-NB
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Output format
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