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Att fånga entreprenörskapets dimensioner
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att bidra med kunskap om hur entreprenöriell orientering kan mäta entreprenörskap inom branschen för mobiltelefoni. Förhållandet mellan entreprenörskap och ekonomiska utfall mäts med utgångspunkt i Millers resonemang om entreprenöriell orientering.

Hur kan entreprenörskap operationaliseras? Hur ser förhållandet ut mellan entreprenörskap och ekonomiska utfall?

Studien baseras på tidigare forskning, facklitteratur, vetenskapliga artiklar, årsredovisningar, branschartiklar, avhandlingar och andra relevanta underlag som belyser entreprenörskap. Både kvalitativ och kvantitativ metod tillämpas för att åstadkomma triangulering.

Entreprenörskap kan mätas utifrån hur pass radikal innovationen är. Den nya och tidigare okända innovationen kan resultera i positiva ekonomiska utfall som också mäter graden av entreprenörskap. Entreprenörskap kan mätas genom grad av riskaversion. Risktagande kan ge både positivt och negativt ekonomiskt utfall. Entreprenörskap kan mätas genom proaktivitet och begreppet first mover. Proaktivitet kan bidra till högre grad av entreprenörskap som i sin tur kan ge positiva ekonomiska utfall. Att vara proaktiv idag utgör ingen garanti för positiva ekonomiska utfall i framtiden.

Abstract [en]

The purpose of this study is to contribute with knowledge concerning how entrepreneurial orientation can measure entrepreneurship within the cellphone business. The relationship between entrepreneurship and economic outcomes is measured using Millers arguments about entrepreneurial orientation.

How can entrepreneurship be operationalized? How does the relationship between entrepreneurship and economic outcomes look like?

The study is based on prior research, nonfictional literature, scientific articles, annual reports, business articles, theses and other relevant sources, which highlight entrepreneurship. Both qualitative and quantitative method is used to achieve triangulation.

Entrepreneurship can be measured by how radical the innovation is. The new and earlier unknown innovation can result in positive economic outcomes, which can be used as a tool for measuring entrepreneurship as well. The level of risk aversion can measure entrepreneurship. Risk taking can result in both positive and negative economic outcomes. Proactiveness can be measured by using the term first mover. Proactiveness can contribute to higher level of entrepreneurship causing positive economic outcomes. Being proactive today does not guarantee positive economic outcomes in the future. 

Place, publisher, year, edition, pages
2014. , p. 88
Keyword [en]
Entrepreneurial orientation, innovation, risk, proactiveness, mobilephone, smartphone, Apple, SonyEricsson, iPhone, Symbian, Android.
Keyword [sv]
Entreprenöriell orientering, innovation, risk, proaktivitet, mobiltelefon, smartphone, Apple, SonyEricsson, iPhone, Symbian, Android.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24103OAI: oai:DiVA.org:sh-24103DiVA, id: diva2:725652
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-06-17 Created: 2014-06-16 Last updated: 2014-06-17Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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