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Spelindustrins Paradox: En eventstudie om lansering av tv-spels påverkan på aktiekursen
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations.

 Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined.  

Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research.

Results: The result contains 114 observations in five companies. The result accounts for the cumulative abnormal return for each video-game. It also accounts for the cumulative average abnormal return for each company ten days after release.

Analysis: The hypothesis test accounts for a statistical significant correlation between negative abnormal return and the release. It is also accounted for a cumulative average abnormal return of  -2,29 % of the video-game companies stocks.

Conclusion: There is a negative abnormal return for shareholders ten days after a video-game release. The result and the analysis dose confirm a direct correlation between video-game reviews and the abnormal return.

Place, publisher, year, edition, pages
2014. , 60 p.
Keyword [en]
Event study, Market model, abnormal return, CAAR, CAR, efficient market hypothesis, public relations, agent theory, Nextopia, NASDAQ, video-game industry, video-game reviews, video-game releases.
Keyword [sv]
Eventstudie, Marknadsmodellen, abnormal avkastning, CAAR, CAR, Effektiva marknadshypotesen, public relations, agentteorin, Nextopia, NASDAQ, spelbranschen, spelrecensioner, spellansering.
National Category
Business Administration
URN: urn:nbn:se:sh:diva-24102OAI: diva2:725619
Subject / course
Business Studies
2014-06-16, 19:32 (Swedish)
Social and Behavioural Science, Law
Available from: 2014-06-17 Created: 2014-06-16 Last updated: 2014-06-17Bibliographically approved

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