"En drottning behöver ingen kung": En studie om kvinnans gestaltning i QX magasin
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”A Queen need no King” : A study on how the woman is portrayed in QX magazine (English)
The portrayals of women in lifestyle magazines has been a continuous subject in genderresearch, but have mainly been focused on research about heterosexual women. However, how women are being portrayed through editorial content in an LGBT magazines have shown to be a gap in gender research.
The purpose of this study was to find out how female identities were portrayed in theeditorial content in the LGBT magazine QX — Sweden’s largest magazine aimed atmembers of the LGBT community in Sweden.
The analysis of the material was conducted through a semiotic and a narrative analysis. Patterns and reoccurring themes were selected, and furthermore were analysed againstfeminist theories and views such as queer theory, radical feminism and post-modernfeminism.
Four different gender archetypes derived from the result of the study: The strongfemale, The passive female, The stereotypical female, and The intimate female. Thestudy did show that women featured in QX magazine were portrayed throughheteronormative patterns, although the magazine represents a larger alternative group.
Place, publisher, year, edition, pages
2014. , 50 p.
Gender, Semiotics, Narrative, Feminism, QX, Heteronormative, LGBT
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-35183OAI: oai:DiVA.org:lnu-35183DiVA: diva2:725356
Subject / course
Media and Communications Science
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Hamqvist, Sara, Lektor