Change search
ReferencesLink to record
Permanent link

Direct link
"En drottning behöver ingen kung": En studie om kvinnans gestaltning i QX magasin
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”A Queen need no King” : A study on how the woman is portrayed in QX magazine (English)
Abstract [en]

The portrayals of women in lifestyle magazines has been a continuous subject in genderresearch, but have mainly been focused on research about heterosexual women. However, how women are being portrayed through editorial content in an LGBT magazines have shown to be a gap in gender research.

The purpose of this study was to find out how female identities were portrayed in theeditorial content in the LGBT magazine QX — Sweden’s largest magazine aimed atmembers of the LGBT community in Sweden.

The analysis of the material was conducted through a semiotic and a narrative analysis. Patterns and reoccurring themes were selected, and furthermore were analysed againstfeminist theories and views such as queer theory, radical feminism and post-modernfeminism.

Four different gender archetypes derived from the result of the study: The strongfemale, The passive female, The stereotypical female, and The intimate female. Thestudy did show that women featured in QX magazine were portrayed throughheteronormative patterns, although the magazine represents a larger alternative group.

Place, publisher, year, edition, pages
2014. , 50 p.
Keyword [en]
Gender, Semiotics, Narrative, Feminism, QX, Heteronormative, LGBT
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-35183OAI: diva2:725356
Subject / course
Media and Communications Science
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Available from: 2014-06-26 Created: 2014-06-16 Last updated: 2014-06-26Bibliographically approved

Open Access in DiVA

"En drottning behöver ingen kung"(662 kB)113 downloads
File information
File name FULLTEXT01.pdfFile size 662 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Media and Journalism
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 113 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 243 hits
ReferencesLink to record
Permanent link

Direct link