Change search
ReferencesLink to record
Permanent link

Direct link
Cultural entry barriers for SMEs: An exploratory study of cultural entry barriers for foreign SMEs entering Japan 
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this paper is to study the cultural barriers faced by Small and Medium Enterprises (SMEs) in entering Japanese market and to see how the successful companies have overcome the barriers.

Design/methodology/approach: An exploratory case study with qualitative research through semi-structured interviews (telephonic and Skype) with foreign SMEs in Japan. 17 interviews could be conducted in 12 companies out of 76 companies contacted. 

Theoretical framework: The theoretical framework encompasses barriers studied by Namiki (1998) for classification of the entry barriers and applied the same on SMEs. The cultural aspect has been deployed in accordance to theory of House et al. (2004), Trompenaars & Hampden-Turner (2012) and on the cultural dimensional framework of Hofstede et al. (2010). It further includes language in intercultural communication and barriers related to it. 

Findings: The study identifies that the business culture perceived by foreign SMEs in Japan is almost similar to the national culture identified by Hofstede et al. (2010), but only three out of five cultural dimensions studied and the language have emerged as barriers for the foreign SMEs to do business in Japan. It was also found that to adapt to the Japanese business culture in general, engage in business relationship and to use senior bi-lingual Japanese staff, was keys to success for the foreign SMEs.

Managerial implications: It is recommended that managers should study previous literature on cultural barriers as it most likely also applies to SMEs. It is also recommended to use Japanese bi-lingual staff and to establish relationships with Japanese companies as soon as possible.

Limitations: The study was conducted with interviews of only twelve SMEs in Japan. The study was confined to qualitative method and a quantitative study with larger number of companies could have fetched more quantifiable results.

Originality/value: This paper is one of the first to analyse the cultural barriers exclusively for the foreign SMEs in Japan with interviewing firms doing business in Japan.

Keywords: Entry barriers, cultural barriers, SMEs, Japan market.

Classification: Exploratory, qualitative study.

Place, publisher, year, edition, pages
2014. , 93 p.
Keyword [en]
Entry barriers, cultural barriers, SMEs, Japan market
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-35076OAI: diva2:724504
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Available from: 2014-06-16 Created: 2014-06-12 Last updated: 2014-06-16Bibliographically approved

Open Access in DiVA

Master Thesis (Gautam & Jakob)(696 kB)492 downloads
File information
File name FULLTEXT01.pdfFile size 696 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 492 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 652 hits
ReferencesLink to record
Permanent link

Direct link