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Idé, förtroende & utvärdering: En studie om Investor relations hos svenska medicintekniska företag
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med denna uppsats är att genomföra en deskriptiv studie och skapa djupare förståelse för hur svenska, nyligen börsnoterade medicinteknikföretag arbetar med Investor relations och hur detta arbete återspeglas i en effektiv aktiemarknad. Samt att undersöka hur de utvärderar effekterna av sin IR-verksamhet.

Metod: Genom en kvalitativ studie söker denna uppsats svar i intervjuer med börsnoterade medicintekniska företag, samt i teorier som behandlat möjligheten för rationella investeringar och utformningen av en effektiv marknad.

Resultat: Den kapitalkrävande bransch som medicinsk teknik utgör har troligen påverkan på hur kommunikationen och informationsspridningen är utformad då alla respondenterna använder Investor Relations på liknande sätt. Företagen själva anser att det företag som lyckas övertyga investerare om att deras produkter har störst samhällsnytta även kommer att vinna kampen om kapitalet. Trots hård konkurrens om kapital och förståelsen över vikten av Investor Relations görs inga omfattande utvärderingar av arbetet. Anledningen är främst att det tar för mycket tid och att tillvägagångssätten är diffusa. Utifrån denna studie placeras den medicintekniska branschen inom vad Fama definierade som den halvstarkt effektiva marknaden.

Abstract [en]

Purpose: The purpose of this study is to investigate how Swedish companies in medical technology that has gone though IPO’s in recent years use Investor Relations and how it’s reflected on an efficient stock market. The study also investigates how the companies evaluate their work with Investor Relations.

Method: The study is of a qualitative nature and is based on phone interviews with five companies. This essay seeks answers in these interviews and comparisons with established theories about investing and market efficiency.

Result: The field of medical technology requires large amounts of capital and this seems to influence the way companies form their Investor Relations based on the face that all the companies in this study work more or less in the same way. The companies argue that the company with the best idea and who seems to be the most interesting wins the fight over investor’s capital. This strategy seems to be valid in this industry since most investors don’t seek out fast turnovers and profits but invests in long term. Despite fierce competition over capital and an understanding of the importance of a functioning Investor Relations little effort is put to evaluate the work regarding IR. Mainly due to its seen as a waste of time and unclear direction of how to carry out such evaluations. Based on the empirical work of this study the stock market of companies in medical technology is placed under the definition of a semi-strong market established by Fama.  

Place, publisher, year, edition, pages
2014. , 56 p.
Keyword [sv]
Börsnotering, Investor relations, IR, Medicinsk teknik, Medtech
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24074OAI: oai:DiVA.org:sh-24074DiVA: diva2:724462
Subject / course
Business Studies
Presentation
2014-05-27, 10:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-06-23 Created: 2014-06-12 Last updated: 2014-06-23Bibliographically approved

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