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Vem är det framför skärmen?: En fördjupad textanalys om hur svenska politiker konstruerar jag-bilder på Twitter.
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
Who is it infront of the screen? : A qualitative textual analysis of how Swedish politicians construct various “self-images” on the medium Twitter. (English)
Abstract [en]

The trend of social media is a global hit and now both individuals, businesses, celebrities and politicianshave their own social media pages, which means that the visibility increases and focus lies on what'swritten and published by the person. Mediated communication are everywhere around us and affects theway we communicate with each other and also the way we look at ourselves and most importantly how weportray ourselves. The individual's perspective has become a relevant issue with the rapid moderndevelopment. One's cultural identity can be seen as a life-long project.The purpose of this paper is to do an in-depth text analysis to examine how Swedish politicians constituteand construct identities, with a focus on "the self" and the "mediatization self" on the micro-blog Twitter.The theoretical ground for this study is from a discourse analysis point of view that focus on ”the self” andthe ”meditization self”. Erving Goffmans theory about the self, frontstage and backstage has also beenpart of the theoretical ground among others. The method is based on a discourse psychology-analyze andthe material has been texts/ tweets from four different politicians. The result of the study has shown thatthe tweets can be divided into three different themes. “The political-self”, “The news-self” and “the privatevs the public-self”. The self-image can be seen as a construction based on what the audience expect fromthe person tweeting. A underlying theme has been found that can be connected to the self-image. Thetheme is called “the significant other” which means that the person who is tweeting takes on the role ofbeing “the significant other” and guides his/hers audience through the jungle of information that mediaprovides.

Place, publisher, year, edition, pages
2014. , 35 p.
Keyword [en]
discourse psychology, identity, twitter, politicians, textanalysis
Keyword [sv]
diskurspsykologi, identitet, twitter, politiker, textanalys
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-89820OAI: diva2:724372
Available from: 2014-06-16 Created: 2014-06-12 Last updated: 2014-06-16Bibliographically approved

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