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Hur bemöts barn i det virtuella biblioteksrummet?: En socialsemiotisk bildanalys av fyra folkbibliotekswebbsidor.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
2014 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
The reception of children in the virtual library space. : A visual social semiotic analysis of four public library web pages. (English)
Abstract [en]

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.

The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ”child perspective” and ”empowerment”.

The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ”doing”, ”participating” and the ”free choice”. The representation of adult presence often contradicts the child perspective that the overall layout communicates. Another finding is that part and whole tend to convey the same message. This is a two years master's thesis in Archive, Library and Museum studies.

Place, publisher, year, edition, pages
2014. , 83 p.
Uppsatser inom biblioteks- & informationsvetenskap, ISSN 1650-4267 ; 639
Keyword [en]
Visual communication, semiotics, public libraries, web sites, children
Keyword [sv]
Visuell kommunikation, bildsemiotik, folkbibliotek, webbsidor, barn
National Category
Humanities Information Studies
URN: urn:nbn:se:uu:diva-226060Local ID: 639OAI: diva2:723589
Subject / course
Library and Information Science
Educational program
Master Programme in ALM
Available from: 2014-06-11 Created: 2014-06-11 Last updated: 2014-06-11Bibliographically approved

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