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Att skapa en plats: - En studie av historiebruk i form av web-baserad marknadsföring av tre Vasaslott
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of my research has been to analyze the communi-cation of three cultural heritages and how they are being ex-posed on their respective webpages. The essay has also touched the subject as to how webpages can, through marketing of cul-tural heritages, create a connection to the marketed locations and their cultural environment. A phenomenon you could call “creating a location”. My study has also resulted in an under-standing of how historical sites as cultural actors position them-selves to attract visitors to the location. In this study I will fo-cus on only three of Sweden’s many renaissance castles. These three are Calmare-, Vadstena- and Gripsholm’s castle.My sources consist of the above mentioned cultural heritag-es own webpages, their administrators as well as their partner’s webpages. The information which is communicated in connec-tion to, or directly with the cultural heritages demonstrates what is relevant and important to see and experience.By illuminating these attributes, the possibility for self-interpretation of the cultural landscape can be lessened. Instead, a more direct picture can be created as of what the visitor should relate to and remember of the location. This way, the actors create a location.

Place, publisher, year, edition, pages
2014. , 66 p.
Keyword [en]
Cultural heritage, uses of history, cultural environ-ment, location, Vasa renaissance, Vasa castles, Calmare castle, Vadstena castle, Gripsholm’s castle, webpage.
National Category
Cultural Studies
URN: urn:nbn:se:lnu:diva-34936OAI: diva2:723406
Subject / course
Educational program
Heritage Studies Programme, 180 credits
Available from: 2014-06-23 Created: 2014-06-10 Last updated: 2014-06-23Bibliographically approved

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Att skapa en plats - En studie av historiebruk i form av web-baserad marknadsföring av tre Vasaslott(1745 kB)87 downloads
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