Den digitala strategin: En rapport om arbetet med en digital strategi för ett litet, nystartat företag
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark.
Place, publisher, year, edition, pages
2014. , 51 p.
Sociala medier, digital strategi, Facebook, engagemang, riktlinjer
Media and Communication Technology
IdentifiersURN: urn:nbn:se:sh:diva-24041OAI: oai:DiVA.org:sh-24041DiVA: diva2:723331
Subject / course
UppsokSocial and Behavioural Science, Law
Demargne, Vincent, Högskoleadjunkt