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Den digitala strategin: En rapport om arbetet med en digital strategi för ett litet, nystartat företag
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark.

Place, publisher, year, edition, pages
2014. , 51 p.
Keyword [sv]
Sociala medier, digital strategi, Facebook, engagemang, riktlinjer
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-24041OAI: diva2:723331
Subject / course
Media Technology
Social and Behavioural Science, Law
Available from: 2014-06-11 Created: 2014-06-10 Last updated: 2014-06-11Bibliographically approved

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fulltext(10465 kB)261 downloads
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Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

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