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Hur blir politiska skapelser virala succéer?: En komparativ argumentationsanalys.
Linnaeus University, Faculty of Social Sciences, Department of Political Science.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Since the beginning of the 1990s, Swedish society has gone through a great change. Firstly with the personal computer and then with the internet moving in to everyday life, a new arena for interaction with society evolved. Work, education, doing bank errands and reading or discussing the news, just to name a few, now all take place in the virtual world online. Not to mention social media sites such as twitter, instagram or facebook, the last of which has over half of the Swedish population represented as members.

   Companies, corporations, interest groups, political parties and politicians must be aware of the massive impact that a post spread through social media can have.


   This thesis will, with the text analyzing tool, argumentation analysis, and on the theoretical platform of political communications theory, analyze three of the most viral Swedish political posts spread over 120 000 times each, to see if there are any combined qualities that point to the fact that there is a formula for getting a post to become a viral success on social media.


   The main result showed that of the three posts analyzed, all were built up around a factual thesis, argued for with foremost example arguments, not only appealing to the logical branch of argumentation but also to the ethical, and that they tended to be of high relevance and sustainability. The conclusion must therefore be that these are all qualities that tend to be of relevance for making a political post on social media into a viral success.

Place, publisher, year, edition, pages
2014. , 34 p.
Keyword [en]
Political Science, Argumentation Analysis, Social Media, Political Communications Theory, Political Arena, Political Actors.
National Category
Political Science (excluding Public Administration Studies and Globalization Studies)
URN: urn:nbn:se:lnu:diva-34878OAI: diva2:722911
Educational program
International Politics Studies, specialization Political Analysis, 180 credits
Available from: 2014-06-12 Created: 2014-06-09 Last updated: 2014-06-12Bibliographically approved

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Kandidatuppsats Nils Johansson(1037 kB)300 downloads
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