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"We rock!" i den virtuella världen: En undersökning av svenska festivalers strategiska kommunikationsarbete i sociala medier
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Sociala medier och public relations kan vara effektiva verktyg i festivalers strategiska kommunikationsarbete. För att kunna skapa en dialog och upprätthålla en relation till sin publik använder arrangörerna ett antal tekniker och PR- strategier. Undersökningen visar hur dessa strategier används och hur de fyller ett antal funktioner för de båda aktörerna. Bland annat ser vi hur publiken låter sig ”utnyttjas” i festivalernas PR-arbete men samtidigt tycker det är värt det genom att vara sociala på festivalernas sociala medie- kanaler. 

Place, publisher, year, edition, pages
2014. , 60 p.
Series
Henrik Assarsson
Keyword [sv]
Sociala medier, Public relations, Festivaler, Way Out West, Bråvalla, Summerburst, dialog, relation, kommunikationsfunktioner
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:lnu:diva-34863OAI: oai:DiVA.org:lnu-34863DiVA: diva2:722786
Subject / course
Media and Communications Science
Educational program
Public Relations and Communication Programme, 180 credits
Presentation
, Växjö
Supervisors
Examiners
Available from: 2014-10-24 Created: 2014-06-09 Last updated: 2014-10-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf