Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mätverktyg och användartester inom webbdesign: Hur mätningar av ögonrörelser och webbaserade värmekartor kan användas i användartester
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Measuring tools and usability testing in web design : How measurements of eye movements and user click heatmaps can be used in usability testing (English)
Abstract [en]

This study has researched how user click heatmaps and eye tracking can be utilized in usability testing. We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these tools can be integrated in usability testing and how results from the tests can be used to improve usability. We were able to use the recordings of clicks and eye movements and make design changes based on the findings. Some of the findings were that the users look more at the top of the page than at the bottom. They also look more at icons and images rather than longer text blocks. From the tracking of user clicks we found that the users primarily clicked on links in order to navigate the page but also that they sometimes clicked on texts when they were reading. 

Place, publisher, year, edition, pages
2014. , 131 p.
Keyword [en]
User click heatmaps, eye tracking, usability testing, usability, web design
Keyword [sv]
Webbaserade värmekartor, mätning av ögonrörelser, användartester, användbarhet, webbdesign
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-24029OAI: oai:DiVA.org:sh-24029DiVA: diva2:722486
Subject / course
Media Technology
Presentation
2014-06-02, 09:00 (Swedish)
Uppsok
Technology
Supervisors
Examiners
Available from: 2014-06-09 Created: 2014-06-09 Last updated: 2014-06-09Bibliographically approved

Open Access in DiVA

examensarbete_VT14_freja_busby_alva_rydberg(27083 kB)302 downloads
File information
File name FULLTEXT01.pdfFile size 27083 kBChecksum SHA-512
274134b7f6104a3e779b9f4aaeb82694d658306bd932f7020478dbf82f422abe67fae70974cf428cd0592f02ba0d75de2f6fea2a75d84296da5a64cdb81d0889
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Media Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 302 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 898 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf