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En normkritisk granskning av UMO - din ungdomsmottagning på nätet.
Linnaeus University, Faculty of Social Sciences, Department of Social Work.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A norm-critical examination of UMO - your youth clinic online (English)
Abstract [en]

This paper was aimed to investigate how a sexual education website,, with an explicit norm-critical approach to their work achieved its goal to be norm-critical and inclusive in terms of gender, gender identity and sexual orientation. The investigation was focused on a section of the website, "Ask UMO" where the website visitors could submit questions, which were answered by a midwife, a nurse, a counselor, a psychologist, a nutritionist or a doctor. The questions focused on examining how well the "Ask UMO" lived up to UMOs target norm criticism and if there was any differences between the different professions in how norm-critical and inclusive they were. This was examined by a discourse analysis inspired by Foucault and based on Judith Butler's theory of the heterosexual matrix. The study found that "Ask UMO" in 350 of the sections 425 questions reached UMOs goal to be the norm-critical and inclusive. The survey also showed that there were no major differences between professions in how norm-critical they were. The conclusion was that "Ask UMO" in the vast majority of their responses did a good job of being a norm-critical and inclusive, but that normative beliefs sometimes reproduced and that it is therefore important that a norm-critical appraisal is done.

Place, publisher, year, edition, pages
National Category
Social Work
URN: urn:nbn:se:lnu:diva-34781OAI: diva2:722423
Subject / course
Social Work
Educational program
Social Work Study Programme, 210 credits
, Växjö
Available from: 2014-06-10 Created: 2014-06-08 Last updated: 2014-06-10Bibliographically approved

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fulltext(1185 kB)210 downloads
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File name FULLTEXT02.pdfFile size 1185 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Fröjd, Marielle
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