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The impact of the change in a product name on the consumer's perception and behavior
Halmstad University.
Halmstad University.
2014 (English)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 77 p.
Halmstad University DissertationsHalmstad University Dissertations
National Category
Economics and Business
URN: urn:nbn:se:hh:diva-25531OAI: diva2:722411
Subject / course
Business Management
2014-06-02, 13:24 (English)
Available from: 2014-06-12 Created: 2014-06-08 Last updated: 2014-06-12Bibliographically approved

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fulltext(1014 kB)534 downloads
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Type fulltextMimetype application/pdf

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