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The impact of the change in a product name on the consumer's perception and behavior
Halmstad University.
Halmstad University.
2014 (English)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 77 p.
Series
Halmstad University DissertationsHalmstad University Dissertations
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-25531OAI: oai:DiVA.org:hh-25531DiVA: diva2:722411
Subject / course
Business Management
Presentation
2014-06-02, 13:24 (English)
Supervisors
Available from: 2014-06-12 Created: 2014-06-08 Last updated: 2014-06-12Bibliographically approved

Open Access in DiVA

fulltext(1014 kB)600 downloads
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File name FULLTEXT01.pdfFile size 1014 kBChecksum SHA-512
9c2a30ce9806aafc6ff9439959e364a600db1c8036dcdffbfbe921286300e1882cdcc87e5334ddeb00eecca74c614eff3abbb4d90aee13f505228e3159754f64
Type fulltextMimetype application/pdf

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Halmstad University
Economics and Business

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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