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Effektiv visuell kommunikation: En studie om framtagandet av ett säljmaterial
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Effective visual communication : A study of the production of a marketing brochure (English)
Abstract [sv]

Detta examensarbete undersöker vad som utgör effektiv visuell kommunikation. Litteraturstudier om kommunikation och designprinciper har utförts. För att få fördjupad kunskap har ett säljmaterial i form av en broschyr tagits fram åt ett företag där kunskap om effektiv visuell kommunikation applicerats. Detta har utgjort examensarbetets praktiska del. Arbetet har utförts efter Petterssons (2002) modell och resulterat i en broschyr med pop up- funktioner. Att utgå från en kommunikationsteori för att sätta sig in i mottagarens situation och de eventuella störningsmoment som kan ske vid överförandet av ett meddelande har visat sig varit mycket användbart. Även förståelse för vanligt förekommande kommunikationshinder och hur människans perception fungerar anses vara till fördel att inkludera i arbetet. Kunskap om designprinciper ökar chanserna att lyckas utforma effektiv visuell kommunikation. 

Abstract [en]

This thesis examines the foundation of efficient visual communication. Literary studies of communication and design principals have been executed. To gain thorough knowledge a sales material in the form of a brochure has been produced for a company where knowledge of effective visual communication has been applied. The brochure has been the practical part of the thesis. The work has been executed based on Petterssons (2002) model and has resulted in a brochure with pop up-functions. To proceed from a communication theory in understanding the receiver’s situation and the eventual disturbances that can occur during the transmission of a message has proven very useful. Also, the understanding of frequently occurring communication impediments and how the human perception works is seen as an advantage to include in the produce. Knowledge of design principles increases the chances to create effective visual communication. 

Place, publisher, year, edition, pages
2014. , 65 p.
Keyword [en]
Visual communication, marketing material, design, pop up
Keyword [sv]
Visuell kommunikation, säljmaterial, design, pop up
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-24023OAI: oai:DiVA.org:sh-24023DiVA: diva2:722302
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2014-06-09 Created: 2014-06-06 Last updated: 2014-06-09Bibliographically approved

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Effektiv visuell kommunikation – En studie om framtagandet av ett säljmaterial(1655 kB)806 downloads
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School of Natural Sciences, Technology and Environmental Studies
Media Engineering

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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  • Other locale
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Output format
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