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Att optimera för målgruppen: Processen att skapa en målgruppsanpassad landningssida för Rebtel
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Optimizing for a user group : The process of creating a landing page for a target user group (English)
Abstract [sv]

Företaget Rebtel ville ha en ny landningssida som riktade sig till internationella studenter. Denna sida skulle vara optimerad för målgruppen både gällande design och innehåll. En förundersökningen bestående av bland annat intervjuer med målgruppen, målgruppsanalyser och research gjordes därför. Förundersökningen bestod också av intervjuer med olika roller på företaget Rebtel för att få en inblick i olika arbetsrollers perspektiv och uppgifter under en sådan process. Med hjälp av förundersökningens fynd togs skisser fram och en landningssida utvecklades bland annat genom programmeringsspråken HTML5, CSS3, LESS, JavaScript, .NET och C#. Resultatet blev en landningssida på tre språk: Engelska, Franska och Spanska. En särskild rapport med resultat från intervjuer, utveckling med mera levererades även till Rebtel.

Abstract [en]

The company Rebtel wanted a new landing page that was aimed at international students. This page would be optimized for the target group in terms of both design and content. An investigation including interviews with the target audience, target user analysis and research were made. The investigation also consisted of interviews with various roles at the company Rebtel, to get an insight into their perspectives and tasks during this kind of process. Using the findings from these investigations sketches were made and a landing page was developed through the programming languages HTML5, CSS3, LESS, JavaScript, .NET and C#. The result was a landing page in three languages: English, French and Spanish. A special report with results from interviews and development was also delivered to Rebtel.

Place, publisher, year, edition, pages
2014. , 74 p.
Keyword [en]
Content optimization, Search engine optimization, Landing page, User optimization, Mobile first, Usability, Web design.
Keyword [sv]
Innehållsoptimering, målgruppsanpassning, Sökmotoroptimering, Landningssida, Användbarhet, Webbdesign
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-24020OAI: oai:DiVA.org:sh-24020DiVA: diva2:722130
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2014-06-09 Created: 2014-06-05 Last updated: 2014-06-09Bibliographically approved

Open Access in DiVA

fulltext(2422 kB)245 downloads
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Type fulltextMimetype application/pdf

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Ledenvik, Elin
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf