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Re-design och profilförändring av Ligistfilm
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Re-design and change of image for Ligistfilm (English)
Abstract [sv]

På vilka sätt kan ett företag profilera sig och vad kan effekterna komma att bli? Hur uppfattas ett företag vid en drastisk imageförändring? Denna rapport går igenom skaparprocessen över en re-design av en webbsida och framtagning av en presentationsfilm för att se om företaget Ligistfilm kan uppfattas på ett nytt sätt. Från en svart, mörk och maskulin webbsida till en ljus, modern och frigjord tillsammans med en presentationsfilm över hur Ligistfilm arbetar, tittar vi närmare på hur besökarnas syn på företaget kan förändras. Förändringen innefattar även ett skifte i fokus, från en webbsida med fokus på företaget Ligistfilm till en webbsida med fokus på individuella regissörer. Användartester som utförts visar hur Ligistfilm uppfattas utifrån den gamla webbsidan jämfört med den nya webbsidan tillsammans med presentationsfilmen.

Abstract [en]

How can a company brand themselves and what may the effects of this be? How is a company perceived by a drastic change of image? This essay describes the creative process of a re-design of a website and the development of a presentation movie to see if the production company Ligistfilm can be perceived in a new way. From a black, dark and masculine website into a bright, modern and open-minded website along with a presentation film about Ligistfilm and their work, we will look into how the visitors perception of the company can change. The change of the website includes also a shift of focus. From being a website focusing on Ligistfilm as a company into a website focusing on their directors individually. User tests showed how Ligistfilm are perceived by the old website compared to the new one together with the presentation film.

Place, publisher, year, edition, pages
2014. , 48 p.
Keyword [en]
Film, filmmaking, image, presentation film, production company, re-design, responsive design, website
Keyword [sv]
Film, filmskapande, presentationsfilm, produktionsbolag, profil, re-design, responsiv design, webbsida.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-23585OAI: oai:DiVA.org:sh-23585DiVA: diva2:721790
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2014-06-05 Created: 2014-06-05 Last updated: 2014-06-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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