Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Drivkrafter & Strategier: En studie av fristående mikroföretag i fastighetsmäklarbranschen
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med vår forskning är att söka förståelse för hur fristående mikroföretag överlever påen konkurrensutsatt och snabbt växande bostadsmarknad.

Metod: Denna studie bygger på en kvantitativ metod i form av enkäter. Totalt samlades 95 enkäterin, vars svar analyserades med hjälp av SPSS i form av faktor- och klusteranalys.

Resultat & slutsats: Undersökningens resultat visar att den främsta drivkraften hosmikroföretagarna är friheten och möjligheten att sätta egna villkor/bestämma själv. Den störstakonkurrenten visade sig vara Sveriges marknadsledande företag, Fastighetsbyrån, och mikroföretagens främsta konkurrensmedel ansåg de själva vara en mer personlig service samt derasmöjlighet att till större del kunna anpassa sig efter kunden. Gällande strategier har vi hittatstatistiska samband mellan strategisk planering och framgång.

Förslag till fortsatt forskning: Vi rekommenderar vidare att framtida forskare undersökermikroföretag genom en kvalitativ metod, för att förstå deras situation mer på djupet. Vidareforskning skulle även kunna beakta andra branscher än fastighetsmäklarbranschen.

Uppsatsens bidrag: Till ämnet företagsekonomi bidrar detta examensarbete till att förstå varföregenföretagare driver mikroföretag, samt en förståelse hos dessa för olika konkurrensmedel ochöverlevnadsstrategier på en konkurrensutsatt marknad.

Abstract [en]

Aim: The purpose of our research is to seek an understanding of how self-contained microenterprisessurvive in a competitive and fast growing housing market.

Method: This study is based on a quantitative method in the form of questionnaires. A total of 95questionnaires were collected into whose response was analyzed using SPSS as factor and clusteranalysis.

Result & conclusions: The survey results show that the main driver of the micro-entrepreneurs isthe freedom and ability to set your own terms/decide for yourself. The largest competitor turned outto be Sweden's leading company, Fastighetsbyrån, and micro-businesses' main competitiveadvantage, they considered themselves to be a more personal service as well as their potential for alarger share to adapt to the customer. We found statistical relationships between strategic planningand success.

Suggestions for future research: We further recommend that future researchers investigatingmicro-enterprises through a qualitative approach, to understand their situation more in depth.Further research could also consider other sectors than real estate brokerage.

Contribution of the thesis: On the subject of business contributing this essay to understand whyself-employed managers of micro, as well as an understanding of these different means ofcompetition and strategies for survival in a competitive market.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Housing agency, real estate broker, independently business, micro-enterprise, competition, driving force, strategy, survival
Keyword [sv]
Fastighetsförmedling, fastighetsmäklare, fristående företag, mikroföretag, konkurrens, drivkraft, strategi, överlevnad
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-16732Archive number: FE1: 34/2014OAI: oai:DiVA.org:hig-16732DiVA: diva2:721465
Subject / course
Business administration
Educational program
Real estate brokering
Supervisors
Examiners
Available from: 2014-06-23 Created: 2014-06-04 Last updated: 2014-06-23Bibliographically approved

Open Access in DiVA

Examensarbete Mathilda Larsson & Lovisa Hidesten(5089 kB)259 downloads
File information
File name FULLTEXT01.pdfFile size 5089 kBChecksum SHA-512
26e8457fa0a4192b186ea0c4f57293858c01b1d3bac29a259d5e9c990b6d3c5796f8838fab08173cdefb962a6220169003234fcd8ddb2ee242e0f3afb94ef96d
Type fulltextMimetype application/pdf

By organisation
Department of Business and Economic Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 259 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 377 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf