Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The olfactory experiential marketing online
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014.
Keyword [en]
experiential marketing, generation Y, consumer behavior, consumer purchase decision, olfactory experiential marketing online
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-25478OAI: oai:DiVA.org:hh-25478DiVA: diva2:721250
Subject / course
Marketing
Supervisors
Examiners
Available from: 2014-06-09 Created: 2014-06-03 Last updated: 2014-06-09Bibliographically approved

Open Access in DiVA