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Virtual Leadership in Brazil - Virtual Intelligence in Multinational Companies: A Field Study on Leadership in a Virtual Context with Focus on its Effect on Teamwork in Cultrurally Diverse Teams.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

As the technology develops, the communication infrastructure continues to innovate and increase competitiveness. For companies in a country such as Brazil, communicating virtually may be very beneficial in order to become more efficient, as well as more global.

Due to today’s technological development and globalization, virtual teamwork has increased. For virtual teamwork to be successful, the importance of virtual leadership needs to be addressed by the organizations. Thus, the purpose of this study is to investigate leadership in a virtual context with focus on its effect on teamwork in culturally diverse teams. Furthermore, due to its emerging market and economic relevance, this study will examine virtual leaders of multinational companies in Brazil.

From our dialogues we found that there is a lack of technological infrastructure, education, and positive attitude for virtual communication and virtual leadership within multinational companies in Brazil. Brazil as a country, as well as companies in Brazil, needs to provide opportunities and possibilities for excellent virtual communication and leadership. For instance, facetual communication and attication are important concepts on the way for companies of becoming virtualized.

Place, publisher, year, edition, pages
2014. , 57 p.
Keyword [en]
Virtual Leadership, Virtual Teams, Virtual Communication, Virtual Context, Cultural Diversity, Brazil, Multinational Companies
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-34552OAI: oai:DiVA.org:lnu-34552DiVA: diva2:720900
Subject / course
Business Administration - Organization Leadership
Educational program
Leadership and Management in International Context, Master Programme, 60 credits
Supervisors
Examiners
Available from: 2014-06-03 Created: 2014-06-02 Last updated: 2014-06-03Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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