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The country of origin effect on the consumer behaviour: The impact of the "Made in France" on the Swedish consumer behaviour
Halmstad University, School of Business and Engineering (SET). Claude-Bernard Lyon 1 University . (Group 8)
Halmstad University, School of Business and Engineering (SET). Troyes Business School. (Group 8)
2014 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 76 p.
Halmstad University Dissertations
Keyword [en]
Made in France, Frenchness, French products, country of origin effect, consumer behaviour, Swedish consumers
National Category
Business Administration
URN: urn:nbn:se:hh:diva-25469OAI: diva2:720850
Subject / course
International Marketing
2014-06-02, 0103, University of Halmstad, Halmstad, 15:30 (English)
Available from: 2014-06-09 Created: 2014-06-02 Last updated: 2014-06-09Bibliographically approved

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Bachelor thesis Gradassi, Viennot(2262 kB)214 downloads
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Gradassi, FlorentViennot, Justine
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