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Communicating leaders and leading communicators: A qulitative study with focus on internal communication and leadership during organizational change.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Kommunicerande ledare och ledande kommunikatörer : En kvalitativ studie med fokus på internkommunikation och ledarskap i organisationsförändringar (Swedish)
Abstract [sv]

Syftet var att undersöka internkommunikation ur ett ledarskapsperspektiv i samband med organisationsförändring. En kvalitativ metod med semistrukturerade intervjuer användes där nio chefer från olika hierarkiska nivåer intervjuades. För att undersöka fenomenet internkommunikation utgick vi från ett empiriskt fall, myndigheten Jordbruksverket. Det empiriska materialet analyserades med hjälp av tematisering vilket slutligen genererade i slutsatser gällande internkommunikation. Den vetenskapliga utgångspunkten var systemteorin och utifrån den framtogs tre relevanta fokusområden; kommunikation, ledarskap och förändring som varit genomgående teman i hela studien. Studien utgick ifrån tre frågeställningar där resultatet visade hur ledare arbetar med internkommunikation och vilket förhållningssätt ledare har till sitt kommunikativa uppdrag.

Abstract [en]

The aim with this study was to examine internal communication from a leader´s perspective in relation to organizational change. A qualitative method containing semi structured interviews was used and the empirical case was the Swedish Board of Agriculture. Nine leaders from different hierarchical levels were interviewed. The empirical material was thematised which lead on to several conclusions about internal communication. The scientific general systems theory of organizations was used and three topics were settled; communication, leadership and organizational change. These main themes were guidelines throughout the entire study. Three questions were formulated and the result showed how leaders are working with internal communication and which approach they take on in relation to their communicative assignment.

Place, publisher, year, edition, pages
2013. , 42 p.
Keyword [en]
Internal communication, leadership, organizational change
Keyword [sv]
Internkommunikation, ledarskap, organisationsförändring
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-23807OAI: oai:DiVA.org:hj-23807DiVA: diva2:717583
External cooperation
Jordbruksverket
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2014-05-16 Created: 2014-05-15 Last updated: 2014-05-16Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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Output format
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