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Time-Rich and Time-Poor Consumer Behavior the Importance of Time in Market Segmention
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, The Institute of Technology. (Industriell marknadsföring och industriell ekonomi)
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, The Institute of Technology. (Industriell marknadsföring och industriell ekonomi)
2002 (English)In: MODEST 2002: transition & transformation: problems and models / [ed] Jan W. Owsinski, Warsaw: Systems Research Institute, Polish Academy of , 2002Conference paper, Published paper (Refereed)
Abstract [en]

Some individuals and families are time-rich and others are time-poor. The degree of time-poverty or richness is more or less objectively or subjectively experienced. Therefore, time is an important variable in market segmentation for defining the customer target groups, developing products and services and building the most efficient marketing channels.

Place, publisher, year, edition, pages
Warsaw: Systems Research Institute, Polish Academy of , 2002.
Keyword [en]
consumer behaviour, market segmentation, time-rich, time-poor
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:liu:diva-106492ISBN: 83-85847-77-4 (print)OAI: oai:DiVA.org:liu-106492DiVA: diva2:716408
Conference
MODEST 2002: Transition & Transformation: Porblems and Models, September 27-28, 2002, Warsaw, Poland
Available from: 2014-05-09 Created: 2014-05-09 Last updated: 2014-05-20Bibliographically approved

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Time-rich&Time-poor(55 kB)1359 downloads
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e48f0c3f385681db162d658dd15706238799d971225850f1841593689532cbd191119c331b67c4a31b09151c08695a627a0d78b1b35392597941af52b0789347
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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Output format
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