Time-Rich and Time-Poor Consumer Behavior the Importance of Time in Market Segmention
2002 (English)In: MODEST 2002: transition & transformation: problems and models / [ed] Jan W. Owsinski, Warsaw: Systems Research Institute, Polish Academy of , 2002Conference paper (Refereed)
Some individuals and families are time-rich and others are time-poor. The degree of time-poverty or richness is more or less objectively or subjectively experienced. Therefore, time is an important variable in market segmentation for defining the customer target groups, developing products and services and building the most efficient marketing channels.
Place, publisher, year, edition, pages
Warsaw: Systems Research Institute, Polish Academy of , 2002.
consumer behaviour, market segmentation, time-rich, time-poor
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-106492ISBN: 83-85847-77-4OAI: oai:DiVA.org:liu-106492DiVA: diva2:716408
MODEST 2002: Transition & Transformation: Porblems and Models, September 27-28, 2002, Warsaw, Poland