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Nätmobbning: om pressens bild av nätmobbning i relation till högstadie- och gymnasieungdomars erfarenheter
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Cyber bullying : about the papers image of cyber bullying in relation to the junior high school- and the high school students experience (English)
Abstract [en]

This paper is about cyber-bullying, the youth’s experience and how the papers image of cyber- bullying looks. The relevance of this essay be to be found in the aim of the research of the cyber bullying today. By examining how the youth’s usage and experience’s - and the papers image of cyber-bullying in the social media, it will be possible to create an understanding for how the social media is represented today. And in the next stage having the ability to work against the cyber bullying.

Two methods is used in the studie, a text analysis and a survey. The text analysis is based on a total of 257 articles from two of the biggest tabloids in Sweden, Aftonbladet and Expressen, and the biggest daily news papers Dagens Nyheter and Svenska Dagbladet. All the articles has been publicized between 2010-01-01 to 2013-12-31. The aim of the text analysis was to collect the papers picture of cyber bullying. A survey was created to corral information about the youth’s experience. The survey was sent to two schools in Stockholm, the junior high school Rålambshovsskolan and the high school Thorildsplans gymnasium. The survey resulted in 68 answers where the experience of the youth summarized.

The result of the text analysis showed that cyber bullying in the news papers makes up a picture of that the woman is the victim of the bullying, Facebook and Instagram is the most popular social medias, and that Facebook is the most common to be bullied on. But it also showed that the writer of the articles is using metaphors to tone up an feeling. The writer can decide what credibility different statements will have depending on with which words the writer describe the statements. The result of the survey showed that Kik, Facebook, Instagram and Snapchat was the most used social media. And that a majority of 54 of 68, had read something mean about someone they know on social media. 42 persons had not been exposed to cyber bullying, but 13 said that they had been, and the same number said that they didn’t know if they hade been cyber bullied. Facebook was mentioned as the most common social media to be exposed to cyber bullying on. 

The author of the articles has the power to influence the persons that have pronounced in the articles credibility. This factors will in the end influence on the public, which will create their opinions based on what they read. This showed that the concept cyber bullying is obscure, the youth has to know if they are cyber bullied or not, and they have to know if they are cyber bullying someone or not.

Place, publisher, year, edition, pages
2014. , 33 p.
Keyword [en]
Cyber bullying, Text analysis, Survey, Social Media, Aftonbladet, Expressen, Dagens Nyheter, Svenska Dagbladet
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-87570OAI: diva2:709968
Educational program
Programme in Media and Communication Studies: Strategic Communication
Available from: 2014-04-08 Created: 2014-04-03 Last updated: 2014-04-08Bibliographically approved

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