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Languaging fashion and sustainability: towards synergistic modes of thinking, wording, visualising and doing fashion and sustainability
Beckmans College of Design, Stockholm. (DE)
2010 (English)In: Nordic Textile Journal, ISSN 1404-2487, Vol. 3, no 1, 14-23 p.Article in journal (Refereed) Published
Abstract [en]

This paper explores the ‘brands’ of sustainability and fashion respectively andtheir emerging shared identity and ‘brand’. It argues that the realisation of afashion industry that fundamentally respects humans beings and our planetis dependent on an integration process that takes place at a deeper culturallevel, as well as the – hitherto prioritised – product and organisational levels.While fashion has in recent years made significant environmental improvementsin its processes, benefits are easily eaten up by the astounding speedand scale of mass-market fashion. A next generation of approaches, holisticand systemic, are required to achieve joined up infrastructures, to include awealth of stakeholders, and to target the deeper motivations behind bothproduction and consumption.The paper points to the emerging area of metadesign as a promisingapproach to the auspicious integration of – seemingly paradoxical – systems,and the significance of the role of languaging in bringing fashion andsustainability together.Drawing upon a recent empirical study, Lucky People Forecast (2008), into howsustainability can be communicated to fashion industry stakeholders in proactiveways, the paper proposes that using experiential and design-led approachescan help unveil sustainability within fashion’s qualities and capabilities.

Place, publisher, year, edition, pages
Borås: Centre forTextile Research, CTF , 2010. Vol. 3, no 1, 14-23 p.
Keyword [en]
Fashion, Sustainability, Paradigm change, Metadesign, Languaging
National Category
Humanities Design
Research subject
URN: urn:nbn:se:lnu:diva-33453OAI: diva2:708971
Lucky People ForecastBenchmarking Synergy levels within Metadesign

The paper draws on research funded by AHRB and EPSCR (Arts and Humanities Research Council and the Engineering & Physical Sciences Research Council, UK).

Available from: 2014-03-31 Created: 2014-03-31 Last updated: 2015-02-25Bibliographically approved

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Tham, Mathilda
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