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Strategic global marketing of Nordic cleantech clusters and competencies
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2012 (English)Book (Other (popular science, discussion, etc.))
Abstract [en]

The purpose of the report is to map how cleantech sectors and clusters in the Nordic countries are being marketed, and to develop and suggest methods for and approaches to joint marketing of Nordic cleantech globally, paving the way for the long-term goal of developing a joint Nordic marketing model. The study was carried out by Tendensor on behalf of Nordic Innovation in the period December 2011 – March 2012.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2012. , 84 p.
Keyword [en]
Nordic cleantech, cleantech, clusters, clusters, national branding, Nordic branding, global marketing
URN: urn:nbn:se:norden:org:diva-2856ISBN: 978-82-8277-012-8OAI: diva2:707227
Available from: 2014-03-24 Created: 2014-03-24

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