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Storytelling and Destination Development
Responsible organisation
2011 (English)Book (Other (popular science, discussion, etc.))
Abstract [en]

The objective of this study is to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how stakeholder cooperation unfolds and seeks to determine the prerequisites for using storytelling as part of a destination development strategy.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2011. , 65 p.
Keyword [en]
Storytelling practices, stakeholder cooperation, destination development, 5 Nordic cases
Identifiers
URN: urn:nbn:se:norden:org:diva-2838OAI: oai:DiVA.org:norden-2838DiVA: diva2:707209
Available from: 2014-03-24 Created: 2014-03-24

Open Access in DiVA

fulltext(980 kB)300 downloads
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File name FULLTEXT01.pdfFile size 980 kBChecksum SHA-512
b284047f52f7266ca9419dfc905cef1b6c7240dd4e548f150d4d985de66d49c11cf65a563410d61141ff7efa4ede075122bc469b03753bfc152710329ea82b9d
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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