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Storytelling and Destination Development
Responsible organisation
2011 (English)Book (Other (popular science, discussion, etc.))
Abstract [en]

The objective of this study is to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how stakeholder cooperation unfolds and seeks to determine the prerequisites for using storytelling as part of a destination development strategy.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2011. , 65 p.
Keyword [en]
Storytelling practices, stakeholder cooperation, destination development, 5 Nordic cases
URN: urn:nbn:se:norden:org:diva-2838OAI: diva2:707209
Available from: 2014-03-24 Created: 2014-03-24

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