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ACCLAIM - Consumer acceptance and trust: Recommendation for using health related claims in marketing
Responsible organisation
2010 (English)Book (Other (popular science, discussion, etc.))
Abstract [en]

The objective of this project was to develop a shared Nordic view among stakeholders on how health claims should be used in marketing with the emphasis on consumer understanding and how the new EU-legislation (Regulation (1924/2006) on health claims will be interpreted.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2010. , 44 p.
Keyword [en]
Health claim, consumer, acceptability, food choice, attitudes, consumer understanding, functional foods
URN: urn:nbn:se:norden:org:diva-2790OAI: diva2:707160
Available from: 2014-03-24 Created: 2014-03-24

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