ACCLAIM - Consumer acceptance and trust: Recommendation for using health related claims in marketing
Nordic Council of Ministers, Nordic Innovation2010 (English)Book (Other (popular science, discussion, etc.))
The objective of this project was to develop a shared Nordic view among stakeholders on how health claims should be used in marketing with the emphasis on consumer understanding and how the new EU-legislation (Regulation (1924/2006) on health claims will be interpreted.
Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2010. , 44 p.
Health claim, consumer, acceptability, food choice, attitudes, consumer understanding, functional foods
IdentifiersURN: urn:nbn:se:norden:org:diva-2790OAI: oai:DiVA.org:norden-2790DiVA: diva2:707160