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User-Driven Innovation - Context and Cases in the Nordic Region
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2008 (English)Book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
København: Nordisk ministerråd , 2008. , The nature of innovation is changing. An increasingly globalized society, enabled by information and communication technologies (ICT), has changed the process of value creation and shifted the balance of power between firms and individual consumers – or users. Companies can no longer rely solely on operational efficiency or technological superiority in order to create a competitive advantage. p.
Keyword [en]
ser-driven innovation, user involvement, user needs, service innovation, concept development, open innovation, consumer insight, ethnographic methods, inter-disciplinary
URN: urn:nbn:se:norden:org:diva-2774ISBN: 7116OAI: diva2:707144
Available from: 2014-03-24 Created: 2014-03-24 Last updated: 2014-03-24

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