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The image of the city: Urban branding as constructed capabilities in Nordic city Regions
Responsible organisation
2006 (English)Book (Other (popular science, discussion, etc.))
Abstract [en]

This project concludes that the problem with branding cities is that they are very diverse products that can be difficult to fit neatly into a marketing campaign. Even if one can fit a city into one or a number of campaigns, running such campaigns can be difficult to manage and sustain. However, even if we think that cities and regions need to find their own paths and solutions there is much to be learnt from the experiences of other places. Through our work during this project we found that certain points emerged as important.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2006. , 41 p.
Keyword [en]
urban branding, city, urban redevelopment, place marketing, image building, urban planning
URN: urn:nbn:se:norden:org:diva-2729OAI: diva2:707097
Available from: 2014-03-24 Created: 2014-03-24

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