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Social Media and the Networked Self in Everyday Life
Stockholms universitet.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Internet has become increasingly ubiquitous and with the introduction of Web 2.0 technologies and concepts it has almost become second nature for many Internet users. This study attempts to view the “social life” of this “new” online environment through its current manifestation in the form of the popular social networking site Facebook. It argues that Facebook has become a tool for the management of one's self both online and offline and that people's reflexive relation to their self-identity is made visible through their engagement with this social media. How such a new form of social media incorporates itself into everyday life but also how the media acts as an extension of the reflexive self has been the main focus of this study.

Place, publisher, year, edition, pages
2010. , 43 p.
Keyword [en]
User-generated content; Social media, Consumer culture, Reflexivity, Symbolic interactionism, Impression management
National Category
Social Anthropology
URN: urn:nbn:se:kth:diva-143415OAI: diva2:706583
Educational program
Degree of Master
Available from: 2014-03-21 Created: 2014-03-20 Last updated: 2014-03-21Bibliographically approved

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Cano-Viktorsson, Carlos
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