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PRICE PROMOTION, QUALITY AND BRAND LOYALTY
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014.
Keyword [en]
price, promotion, price promotion, loyalty, brand loyalty
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-31712OAI: oai:DiVA.org:kau-31712DiVA: diva2:705347
Subject / course
Business Administration
Educational program
Master Programme in Business Administration
Available from: 2014-03-17 Created: 2014-03-16 Last updated: 2014-03-17Bibliographically approved

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PRICE PROMOTION, QUALITY AND BRAND LOYALTY(757 kB)13267 downloads
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File name FULLTEXT01.pdfFile size 757 kBChecksum SHA-512
87824975f1c2cb2eb2db3637bce72f9ac5f105cc2b92025b63f7504d4bf08008f84b8d3226dac4365e4a56f255147e137a0df2c7b133bb9f7bef8dd4ca4aea30
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
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