Change search
ReferencesLink to record
Permanent link

Direct link
"Out of the Closets and into the Streets": En kvantitativ innehållsanalys om medierapporteringen under Pridefestivalen
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"Out of the Closets and into the Streets" : A quantitative content analysis of media coverage during Stockholm Pride Festival (English)
Abstract [en]

This study examines how the media reports on the Pride Festival in Stockholm and what news topics and themes it prioritizes. The purpose of this paper is to examine whether the media coverage of Pride highlights political questions related to social and societal problems. One of the main focuses of the study is on how the media covers male and female homosexuality. The newspapers examined are the tabloids Aftonbladet and Expressen and the respected dailies Dagens Nyheter and Svenska Dagbladet. The study extends over three periods: 19-07-2010 to 07-08-2010, 25-07-2011 to 14-08-2011, and 24-07-2012 to 11-08-2012.

Several key theories and themes frame the study. One of the theoretical bases of this study is agenda theory, which is based on the idea that issues get more media attention when the audience perceives them as important. Another key theory in the study is the theory of news values, which concerns how potential news items are evaluated editorially. The study also looks at the theme of sex and gender as a power aspect and how the representation of the sexes appears in today's media.

Using quantitative content analysis, 291 articles have been studied. The results show that media coverage during the Pride festival includes articles that address both serious and non-serious issues. Furthermore, the results show that the coverage of male homosexuals is more frequent than of female homosexuals. However, the majority of the articles focused on the collective concept “LGBT” and not on gender related issues. 

Place, publisher, year, edition, pages
2013. , 51 p.
Keyword [en]
Pride, media coverage, newspaper, homosexuality, LGBT, agenda theory, theory of news values, gender, quantitative content analysis
National Category
Communication Studies
URN: urn:nbn:se:lnu:diva-32741OAI: diva2:704453
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Available from: 2014-04-17 Created: 2014-03-12 Last updated: 2014-04-17Bibliographically approved

Open Access in DiVA

fulltext(1164 kB)135 downloads
File information
File name FULLTEXT01.pdfFile size 1164 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Media and Journalism
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 135 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 126 hits
ReferencesLink to record
Permanent link

Direct link