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Improving Nordic policymaking by dispelling myths on sustainable consumption
Responsible organisation
2013 (English)Book (Other academic)
Abstract [en]

As Nordic countries have an ambition to be sustainability leaders, enabling sustainable consumption and lifestyles with efficient policies is an important part of reaching this goal. Research demonstrates that evidence from behavioural and social science is not routinely incorporated into policy design. Consequently, some persistent misconceptions – myths –about consumer behaviour have perpetuated in the mainstream discourse, especially in policy circles. The goal of this study is to dispel myths that thwart sustainability by bringing forward existing evidence on consumer behaviour to aid the development of efficient policies in Nordic countries. A meta-analysis of the existing international research on consumer behaviour from psychology, sociology, behavioural economics, policy and anthropology was conducted. The results demonstrate that it is unrealistic to expect a sustainable society to materialise from current political strate gies. The changes needed are significant, and this study shows that policy makers need to create the “politics of possibility” towards sustainability by using the plethora of existing and innovative strategies and tools synergistically.

Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2013. , 127 p.
TemaNord, ISSN 0908-6692 ; 2013:553
Keyword [fi]
Taide ja kulttuuri, Sisä- ja turvallisuuspolitiikka, Talous, Hyvinvointi, kestävä kehitys, asuntopolitiikka, tutkimus, muotoilu, rajaesteet, energia, julkinen talous
Keyword [da]
Kunst og kultur, Indenrigs- og sikkerhedspolitik, Økonomi, Velfærd, Bæredygtig udvikling, Boligpolitik, Forskning, Design, Grænsehindringer, Energi, Offentlige finanser
Keyword [is]
List og menning, Innanríkis- og varnarmál, Fjárframlög, Velferð, Sjálfbær þróun, Húsnæðisstefna, Rannsóknir, Hönnun, Landamærahindranir, Orka, Opinber fjármögnun
Keyword [no]
Kunst og kultur, Innenriks- og sikkerhetspolitikk, Økonomi, Velferd, Bærekraftig utvikling, Boligpolitikk, Forskning, Design, Grensehindringer, Energi, Offentlige finanser
Research subject
Art and Culture; Interior and security policies; Economy; Welfare; Sustainable development; Housing policy; Research; Design; Freedom of movement; Energy; Public finance
URN: urn:nbn:se:norden:org:diva-2440DOI: 10.6027/TN2013-553ISBN: 978-92-893-2589-9OAI: diva2:702825
Available from: 2014-03-04 Created: 2014-03-04 Last updated: 2016-05-04

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