The Nordic Market for Sports Nutrition Products: A Market Analysis Using Norway as Case
Nordic Council of Ministers, Nordic Council of Ministers Secretariat2009 (English)Book (Other academic)
This report examines how the market has developed the last years, which sports nutrition products are offered the organisation of market participants, and analyzed how the market can be expected to develop in the future. The market has expanded in total sales, in product groups, products within each product group and in the number of suppliers. The increased availability makes the products more visible and can therefore attract user groups that have not traditionally been familiar with these products. The market has expanded reaching more consumer segments at the same times as sports nutrition products have become more specialised. For example one can find specialized products for different sports, and more products especially designed for women. Also the number of brands in the market has increased.
Place, publisher, year, edition, pages
Copenhagen: Nordic Council of Ministers , 2009. , 78 p.
TemaNord, ISSN 0908-6692 ; 2009:530
kuluttajansuojelu, elintarvikkeet, kansantalous ja valtion talousarvio
Forbrugerbeskyttelse, Fødevarer, Samfundsøkonomi og statsbudget
Neytendaréttur, Matvæli, Þjóðhagfræði og fjárlög ríkisins
Forbrukerbeskyttelse, Næringsmidler, Samfunnsøkonomi og statsbudsjett
Research subject Consumer protection; Food; Economy and national budget
IdentifiersURN: urn:nbn:se:norden:org:diva-1714DOI: 10.6027/TN2009-530ISBN: 978-92-893-1859-4OAI: oai:DiVA.org:norden-1714DiVA: diva2:702057