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Nordic policy brief: Improving Nordic policymaking by dispelling myths on sustainable consumption
Responsible organisation
2013 (English)Book (Other academic)
Abstract [da]

As Nordic countries have an ambition to be sustainability leaders, enabling sustainable consumption and lifestyles with efficient policies is an important part of reaching this goal. Research demonstrates that evidence from behavioural and social science is not routinely incorporated into policy design. Consequently, some persistent misconceptions – myths –about consumer behaviour have perpetuated in the mainstream discourse, especially in policy circles. The goal of this study is to dispel myths that thwart sustainability by bringing forward existing evidence on consumer behaviour to aid the development of efficient policies in Nordic countries. A meta-analysis of the existing international research on consumer behaviour from psychology, sociology, behavioural economics, policy and anthropology was conducted. The results demonstrate that it is unrealistic to expect a sustainable society to materialise from current political strate gies. The changes needed are significant, and this study shows that policy makers need to create the “politics of possibility” towards sustainability by using the plethora of existing and innovative strategies and tools synergistically.

Place, publisher, year, edition, pages
København: Nordisk ministerråd , 2013. , 29 p.
TemaNord, ISSN 0908-6692 ; 2013:566
Keyword [fi]
oikeusyhteistyö, Talous, Hyvinvointi, kestävä kehitys, kansantalous ja valtion talousarvio, tutkimus, poliisiyhteistyö, ympäristö, innovointi
Keyword [da]
Justits, Økonomi, Velfærd, Bæredygtig udvikling, Samfundsøkonomi og statsbudget, Forskning, Politisamarbejde, Miljø, Innovation
Keyword [is]
Lög og réttur, Fjárframlög, Velferð, Sjálfbær þróun, Þjóðhagfræði og fjárlög ríkisins, Rannsóknir, Löggæslusamvinna, Umhverfi, Nýsköpun
Keyword [no]
Justis, Økonomi, Velferd, Bærekraftig utvikling, Samfunnsøkonomi og statsbudsjett, Forskning, Politisamarbeid, Miljø, Innovasjon
Research subject
Justice; Economy; Welfare; Sustainable development; Economy and national budget; Research; Police co-operation; Environment; Innovation
URN: urn:nbn:se:norden:org:diva-1288DOI: 10.6027/TN2013-566ISBN: 978-92-893-2609-4OAI: diva2:701614
Available from: 2014-03-04 Created: 2014-03-04 Last updated: 2015-04-21

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