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You ain´t seen nothing yet.: Transparency’s (lack of) Effect on Source and Message Credibility
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.ORCID iD: 0000-0003-4286-7764
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.ORCID iD: 0000-0003-0101-9152
Mittuniversitetet.
2014 (English)In: Journalism Studies, ISSN 1461-670X, E-ISSN 1469-9699, Vol. 15, no 5, 668-678 p.Article in journal (Refereed) Published
Abstract [en]

Transparency has been proposed to both change the way journalism is being produced and increase its credibility. However, little research has been conducted to assess the connection between transparency and credibility. This study utilizes an experimental setting (N=1320) to measure what impact transparency have on source and message credibility from the user perspective. The results reveals an almost absence of any transparency effect on both source and message credibility although some small significant effects could be observed primarily regarding internal hyperlinks, comments and contextual information. Although further research is desperately needed in this area the study suggest that transparency does not affect the credibility of journalism in the eyes of the contemporary audience and thus have limited appeal as a new norm in journalism.

Place, publisher, year, edition, pages
Taylor & Francis, 2014. Vol. 15, no 5, 668-678 p.
Keyword [en]
Transparency, online journalism, experimental study, credibility
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-31599DOI: 10.1080/1461670X.2014.886837ISI: 000341762100017OAI: oai:DiVA.org:kau-31599DiVA: diva2:699706
Projects
Transparens och journalistisk trovärdighet
Funder
Swedish Research Council, 4396
Available from: 2014-02-28 Created: 2014-02-28 Last updated: 2017-12-06Bibliographically approved

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