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Enter the Robot Journalist: Users' perceptions of automated content
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.ORCID iD: 0000-0003-0101-9152
2014 (English)In: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794, ISSN 1751-2786Article in journal (Refereed) Epub ahead of print
Abstract [en]

The advent of new technologies has always spurred questions about changes in journalism—its content, its means of production, and its consumption. A quite recent development in the realm of digital journalism is software-generated content, i.e. automatically produced content. This paper seeks to investigate how readers perceive software-generated content in relation to similar content written by a journalist. The study utilizes an experimental methodology where respondents were subjected to different news articles that were written either by a journalist or were software-generated. The respondents were then asked to answer questions about how they perceived the article—its overall quality, credibility, objectivity, etc. The paper presents the results from an initial small-scale study with findings suggesting that while the software-generated content is perceived as descriptive and boring, it is also considered to be objective although not necessarily discernible from content written by journalists. The paper discusses the results of the study and its implication for journalism practice.

Place, publisher, year, edition, pages
Taylor & Francis, 2014.
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:kau:diva-31596DOI: 10.1080/17512786.2014.883116OAI: diva2:699641
Available from: 2014-02-28 Created: 2014-02-28 Last updated: 2014-05-15Bibliographically approved

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Clerwall, Christer
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