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Sinnesmarknadsföring: En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.

Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor’s senses to create a strong relationship between the brand and visitors. When the five senses are stimulated it creates a relationship with the brand on more levels, which in turn contribute towards that the customer is willing to spend more money on the brand.

Theory: The theory includes a presentation of sensory marketing, the human five senses: hearing, sight, touch, smell and taste, brands and a model of the holistic pentagon.

Method: The study is both quantitative and qualitative. A triangulation will be applied consisting of interviews, survey and observations. The data were analyzed using selected theories.

Results and conclusion: The result of the paper shows that sensory marketing, stimulation of the human five senses contribute to an increased positive attitude towards the brand. Application of sensory marketing is therefore a good way to differentiate itself from competitors.

Place, publisher, year, edition, pages
2013. , 72 p.
Keyword [sv]
Sinnesmarknadsföring, Marknadsföring, Galleria, Varumärke, Människans fem sinnen
National Category
Social Sciences
URN: urn:nbn:se:sh:diva-22481OAI: diva2:698569
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2014-02-24 Created: 2014-02-24 Last updated: 2014-02-24Bibliographically approved

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