Studying consumers?: Recent social science interest in market research
2013 (English)Report (Other academic)
5TS scholars have come to increasingly study markets and their enactment. Cases have included traders making markets, and economists making economies. Market- and marketing researchers produce knowledge of market constituents - consumers - but have yet to become subject of longer study. This paper explores the space for the study of such researchers and their relation to consumers.
Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2013. , 31 p.
Tema-T arbetsnotat, ISSN 1101-1289 ; 349
Marketing, Market research, Consumption, Knowledge production
IdentifiersURN: urn:nbn:se:liu:diva-104535ISRN: LiU-TEMA-T-WP-349--SEOAI: oai:DiVA.org:liu-104535DiVA: diva2:697376