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Från kvinnans problem till problemfri kvinna: En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000
Dalarna University, School of Education and Humanities, History.
2014 (Swedish)Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant.

Place, publisher, year, edition, pages
2014. , 36 p.
Keyword [sv]
Reklamfilm, feminism, menstruation, ideal
National Category
History Pedagogy
URN: urn:nbn:se:du-13802OAI: diva2:696266
Available from: 2014-02-13 Created: 2014-02-13 Last updated: 2014-02-13Bibliographically approved

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