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Bankkontor som upplevelserum: Hur bankkontoret påverkar kunder
Karlstad University, Faculty of Economic Sciences, Communication and IT.
Karlstad University, Faculty of Economic Sciences, Communication and IT.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Bank Office as a Servicescape : How bank offices affect customers (English)
Abstract [sv]

Vanligtvis har de flesta vuxna svenskar någon typ av relation till en bank. De svenska storbankerna erbjuder alla likartade tjänster och produkter. Ett av bankernas stora konkurrensmedel är räntorna, dock är det inte stora skillnader mellan räntenivåerna. Detta leder till en svårighet för bankerna att differentiera sig. En större förståelse av kunder och hur banklokalerna påverkar dem, kan vara en väg för bankerna att differentiera sig. 

Abstract [en]

Almost every adult in Sweden have some kind of relationship to a bank. The Swedish banks provide similar goods and services with an interest rate that usually doesn’t differ from the competitors. Therefore it is difficult for banks to differentiate themselves under these circumstances. 

Place, publisher, year, edition, pages
2013. , 40 p.
Keyword [en]
Servicescape, Bank office, Customers, Marketing, Marketing Communications
Keyword [sv]
Upplevelserum, Bankkontor, Handelsbanken, Kunder, Marknadsföring, Marknadskommunikation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-31357OAI: oai:DiVA.org:kau-31357DiVA: diva2:695444
External cooperation
Handelsbanken
Subject / course
Business Administration
Educational program
Business Administration and Economics, 180 hp
Supervisors
Examiners
Available from: 2014-02-12 Created: 2014-02-10 Last updated: 2014-02-12Bibliographically approved

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Bankkontor som upplevelserum(704 kB)466 downloads
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6248aae58f447c15d4f3fbb9dca016785168698730bf1f7a757ff1dcaefa22e376e8c570d74283b65fed6432b9ac0d8a173b0fc8c10c3ea6067dee87487f65b2
Type fulltextMimetype application/pdf

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Business Administration

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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