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The Impact of Culture on Relationship Dissolution Strategy: A case study of a Finnish service operator
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

Title: The Impact of Culture on Relationship Dissolution Strategy: A case study of a Finnish service operator

Level: Final assignment for Master Degree in Business Administration

Authors: Maija Klemola and Nora Stanley

Supervisor: Aihie Osarenkhoe

Date: 2014 – January

Aim: Earlier research has been done about relationship dissolutions; however current literature has a limited understanding of the process being a managerial activity. This master thesis aims to increase knowledge on business-to-business relationships’ and their characteristics throughout the relationship lifecycle, focusing on the process and strategies during the dissolution phase of the relationship.

Method: A qualitative case study was conducted during October-November 2013. Five project managers were interviewed via telephone or Skype resulting into nine individual instances.

Result & Conclusions: Strategic market relationship approach to business relationships is favoured within the business-to-business service industry in Finland. The research proves that trust is having a significant meaning throughout the relationship lifecycle, and the essence of understanding cultural differences in multicultural business relationships.

Suggestions for future research: This research focused on increasing knowledge on business-to-business relationship dissolutions from the buyer’s subjective perspective and provides viewpoints from one operator, one industry, in one country. Potentially there is a possibility for further research aimed at increasing knowledge on business relationship dissolutions.  

Contribution of the thesis: This research authenticates business relationship dissolution being a managerial activity. Cultural literacy, trust, quality, time management, networking, and reputation management have an essential role throughout the relationship-lifecycle.

Key words: Business-to-Business, Relationship management, Relationship and project dissolution, National culture, Finland, Service industry

Place, publisher, year, edition, pages
2014. , p. 95
Keyword [en]
Business-to-Business, Relationship management, Relationship and project dissolution, National culture, Finland, Service industry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-16283Archive number: FE1:21/2014OAI: oai:DiVA.org:hig-16283DiVA: diva2:694835
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Supervisors
Examiners
Available from: 2014-03-05 Created: 2014-02-07 Last updated: 2014-03-05Bibliographically approved

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Master Thesis Klemola and Stanley 2014(1198 kB)232 downloads
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