The Effect of the Contemporary Business Environment upon Strategy: An empirical analysis of strategic decisions in three engineering consultancy organisations within the construction industry in UK
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The purpose of this research is to explain the effect that the business environment has on the strategic decisions and process of engineering consultancy organisations within the construction industry in the UK. The study proves that the business environment has a significant impact on the strategic decisions of organisations, although this varies depending on their nature (e.g. size, structure) and context. In addition the interpretation of those individuals managing the organisations is the determinant factor on how their strategic content decisions and strategic planning process is shaped. The findings support the understanding that the strategic planning process is continuously evolving; and that there is a tendency to gain formality. For a managerial perspective, the study emphasises that awareness about the business environment brings opportunities and insulates organisations against threats by formulating contingency plans.
Place, publisher, year, edition, pages
2014. , 109 p.
STRATEGY. BUSINESS ENVIRONMENT. CONSULTING. STRATEGIC PLANNING PROCESS. STRATEGIC DECISIONS
IdentifiersURN: urn:nbn:se:umu:diva-85410OAI: oai:DiVA.org:umu-85410DiVA: diva2:693290